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What is the purpose of marketing?

The purpose of marketing is to research and analyze your consumers all the time, conduct focus groups, send out surveys, study online shopping habits, and ask one underlying question: "Where, when, and how does our consumer want to communicate with our business?"

What is a marketing concept?

Marketing science has developed a concrete process that can be followed to create a marketing plan. The "marketing concept" proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors.

What does marketing mean?

marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. For a discussion of how words, images, and associations are used to represent and distinguish a product or service in the marketplace, see brand marketing. Marketing’s principal function is to promote and facilitate exchange.

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